Bjorn Lomborg has been writing about his alternative approach to the environmental crisis for many years, but COOL IT,
the documentary based on his book, is Lomborg’s first foray into films. When we spoke on October 18, 2010, why he decided to go that route was one of the many questions I had for him.
Lomborg is used to being the public eye, though. His views have garnered vitriolic attacks, even though his science has been shown to be sound. Trained as a statistician, he brings a different perspective to the discussion about how to solve environmental problems in both the long- and short-term. Speaking with a statistician’s precision, and the enthusiasm of a dedicated activist, he makes a strong, reasonable case for opening up the discussion beyond the usual rhetoric.