Turning gender roles neatly on their heads, Amy Schumer has created a screwball comedy of considerable substance. Taking sure aim at the abomination of the formula rom-com, she satirizes not just the genre, but the state of contemporary single-hood. Starring in a script of her own devising, she is fearless, relentless, and completely unapologetic as the titular hot mess, also named Amy, with commitment issues and a healthy libido.
An ad campaign is supposed to attract a target audience to a film. Let me amend that. It’s supposed to attract the >right< target audience to a film. In the case of Judd Apatow’s KNOCKED UP, a huge mistake as been made. To judge by the commercials and such, this is a raunchy comedy with… Read More »